Favor Announced as Presenting Sponsor Soul Food Truck Fest

Soul Food Truck Fest (#SFTF) recently announced Favor Delivery as its presenting sponsor for the 2022 Soul Food Truck Festival on Saturday, June 18. Seasoning up the state’s traditional festival lineup, Texas Black-owned food trucks will converge on the campus of Huston-Tillotson in the heart of East Austin for a celebration of African-American food, community, culture and heritage. 

“It is not lost on me the magnitude of hosting such an incredible celebration of the Black culinary tradition on the campus of Austin’s only historically Black university, nestled in its historic Black district, the day before the newly minted federal holiday celebrating Black freedom,” said Dr. Colette Pierce Burnette, President & CEO of Huston-Tillotson University, who will serve as an official ambassador of the event, along with District 1 Council Member Natasha Harper Madison. 

Madison, who grew up in East Austin and now serves the city she loves as an elected official, said, “I am truly honored to be a part of this event that ties Austin’s rich Black cultural past with its present through something we can all relate to: food. The African-American culinary experience is about spiritual sustenance as much as it is physical; for years food has played a central role in our coming together as a community, and I’m excited to share that tradition with the community as a whole during Juneteenth weekend.” 

This year, Soul Food Truck Festival is excited to welcome its new presenting sponsor Favor. Headquartered in East Austin, the Texas-born and -based on-demand delivery service operates in more than 200 cities across the Lone Star State. 

“Black-owned businesses are at the heart of our communities, and Soul Food Truck Festival has created an important platform for celebrating and uplifting Black foodways and Texas Black-owned businesses during Juneteenth weekend and beyond,” said Jag Bath, Favor CEO. “We are honored to support this year’s festival and to be a part of a celebration in East Austin that truly unites our community this Juneteenth.” 

Texas, voted a top state for Black entrepreneurs, has a plethora of delicious food truck gems that specialize in soul, Cajun, Southern comfort, BBQ and secret seasonings from the minds of talented Black chefs. Soul Food Truck Fest will give Texans the chance to enjoy dishes they may not have known were being served up by the Central Texas soul food truck community every day. 

Tickets for the event start at $15. Attendees can purchase a Judge or VIP Wristband and enjoy early entry and samples to participate in the food competition to judge the trucks and name the Grand Champion. 

The Austin Revitalization Authority is the benefitting non-profit entity for the festival this year. Learn more about the Soul Food Truck Fest online at soulfoodtruckfest.com.